We've officially opened in the Big Apple! Freefolk NYC is up and running with our new EP Celia Williams at the helm.
As well as guiding us in our venture across the Atlantic, Celia has made the bold move from agency to post to join Freefolk. Formerly Head of Production at DDB New York and Arnold New York, Celia has also had stints at other notable agencies including DDB Chicago, The Martin Agency, mcgarrybowen, Ogilvy & Mather, Strawberryfrog and Hudson Rouge. We're very excited to have her with us!
'I loved the role of Head of Production because I’m
one of the few people who truly loves managing and mentoring people, but I also
love learning,' says Celia on the transition into post production. 'Moving
between roles and disciplines within this industry has provided me with
constant sources of new knowledge and capabilities.'
Freefolk's Head of Color Paul Harrison has set up the Grading department in New York and Global Creative Director Jason Watts will lead on VFX, working between both London and New York offices. Senior Colourist Duncan Russell joined the London team last year bringing his enthusiasm and obsession for bringing out the very best in his clients material.
The team at Freefolk NYC / Celia Williams, Paul Harrison, Jason Watts
Already steaming ahead, the NYC team have worked a number of campaigns, including with Wieden+Kennedy NY on the first campaign spot for Fiverr 'In Doers We Trust' from Director Ryan Hope, and a stellar grade for Bud Light's touching ad 'Between Friends' for the Superbowl LI.
Now is the perfect time to make a second home abroad for the company. Our Film & TV department has already extended its reach into the US with recently delivering for the NBCUniversal series 'Emerald City'.
Jason speaks for us all, when he says, 'Bringing Freefolk to New York is an incredibly exciting adventure. The city is full of energy and enthusiasm, which perfectly matches our ethos.'
'Freefolk has carved out its own unique place amongst the large, more corporate VFX houses in London. At Freefolk, the creative work is carried out by the people that own the company. Our hearts are in it; we are passionate about what we do.'