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Haig Club Clubman / Make Your Own Rules

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David Beckham returns for Haig Club whisky to launch the new single malt label, Clubman, breaking down traditions to 'Make Your Own Rules' by adam&eveDDB

Against a narrative of rules around the tradition of whisky drinking, the film shares playful energetic moments in a bold visual rebellion, Directed by Nima Nourazideh through Iconoclast

The new label is styled as a modern whisky to be enjoyed wherever, whenever. Filmed in a variety of locations, one of the most outstanding shots features the 'Door to Hell' in Derweze, Turkmenistan. 

  • Director Nima Nourizadeh
  • Agency/Client adam&eveDDB
  • Production Company Iconoclast
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  • Agency Producer Sian Parker
  • ECD Ben Tollett
    Richard Brim
  • Creatives Simon Pearse
    Anthony Falco
  • Executive Producer Anna Smith
  • Producer Malachy McAnneny
  • Post Producer Vittorio Giannini
  • Executive Post Producer Fi Kilroe
  • Colourist Paul Harrison
  • VFX Supervisor Steve Murgatroyd
  • Flame Nick Bennett
    Steve Murgatroyd
  • 3D Alaric Holberton