Cadbury / Mum

Frédéric Planchon directs for Cadbury, beautifully capturing the heart-warming sentiment in a simple gesture. The first spot in the brand campaign by creative agency VCCP sees Freefolk Creative Director Jason Watts oversee the VFX.

  • Director Frédéric Planchon
  • Agency/Client VCCP
  • Production Company Academy Films
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  • ECD Darren Bailes
  • Creative Director Chris Birch
    Jonny Parker
  • Creatives Rob Ellis
    Peter Reid
  • Senior Acc Handler Hayley Gilson
  • Account Manager Florence Wong
  • Agency Producer Carly Parris
  • Producer Lucy Gossage
  • VFX Producer Fi Kilroe
  • VFX Supervisor / Artist Jason Watts
  • Colourist Jean-Clément Soret / MPC
  • Editor Sam Rice Edwards / The Assembly Rooms
  • Audio Jack Sedgwick / Wave