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NHTSA / No Good Excuse

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Casualties in the immediate aftermath of a car accident tell us how they are really victims of their own ignorance. NHTSA use shock-tactics in their latest campaign ad promoting seat belt use in 'No Good Excuse' by director Barney Cokeliss, with Color by Paul Harrison and VFX led by Brandon Danowski.


  • Director Barney Cokeliss
  • Agency/Client The Tombras Group
  • Production Company Them TV
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  • Agency Producer Laura Lepre
  • Producer Tony Harding
  • Executive VFX Producer Celia Williams
  • VFX Producer Charlotte Raffi-Lippai
  • Colorist Paul Harrison
  • Lead Flame Artist Brandon Danowski
  • Nuke Artists Rob Sheridan
    Liam Barlow