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O2 / Priority Gift

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O2 Priority's 'Gift' just keeps on giving in the latest campaign created by VCCP. Directed by Si & Ad at Academy, graded by Paul Harrison & VFX Supervised by Jason Watts.

Recognising that smartphones are now more fundamental to modern living than just a phone, O2 have represented the perks in their service in a series of adverts for the More For You campaign. 

First in the series for O2 Priority is the gift that keeps on giving, transformed from a phone into a gift box - literally coming to life as an ever-present companion. 

Creating the character of the gift, directing duo Si & Ad wanted to use traditional puppetry for the box and ribbons, giving it personality and instant charm. VFX Supervisor Jason Watts attended the shoot to advise on positioning of the puppeteers for each rod controlling the box, later requiring complex rig and wire removal and the combination of multiple plates.

  • Director Si & Ad
  • Agency/Client VCCP
  • Production Company Academy
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  • Post Producer Fi Kilroe
  • Colourist Paul Harrison
  • VFX Supervisor Jason Watts
  • Lead Flame Jason Watts
  • Flame Andy Copping
    Ross Macpherson
  • Nuke Kayley Fernandes
    Rob Sheridan
  • Producer Lucy Gossage
  • Agency Producer Larissa Miola
  • Creative Director Darren Bailes
  • Agency Creatives Tom Houser
    Christopher Keating
  • DOP Alex Barber
  • Editor Joe Guest
  • Audio Grand Central Recording Studios

O2 Priority Gift / Behind the Scense