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Smythson / Journey to the Wild Side

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Seeking out Buckingham Palace, American tourist (Phoebe Tonkin) finds herself on an unexpected adventure through the wilds of London, encountering CGI creatures and a mysterious Rhys Ifans along the way. Sophie Edelstein takes on a modern twist to the heritage brand with an exceptional whirlwind tour of the city.

Prompted by Rhys Ifans into a dream-like sequence, we are introduced to a series of CGI creatures leading a performance of directions for finding the palace. 

Working over a period of 5 months to achieve a photoreal finish for each creature character, Lead Creatures Artist Harin Hirani oversaw the end to end build for the tiger, elephant and giraffe. 


  • Director Sophie Edelstein
  • Agency/Client Smythson of Bond Street
  • Production Company RSA Films
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  • Executive Producer Debbie Garvey
  • Producers Sophie Venner
    Isla Gordon-Crozier
  • VFX Producer Cheryl Payne
  • VFX Supervisor Jason Watts
  • CGI Creatures Lead Harin Hirani
  • Colourist Duncan Russell
  • Lead Nuke Artist Kayley Fernandes
  • Nuke Artist Rob Sherdian
  • CGI Artists Alaric Holberton
    Richard Thomas
    Chris Wright
  • Animator Ed Sherwood
  • Flame Artist Andy Copping
  • DOP Adam Scarth
  • Editor Struan Clay / Final Cut
  • Audio Menlo Park Music