Absolut / Transform Today

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Hot as any young Director we have worked with, Ryan Hope is constantly in demand to bring his flare for visually amazing direction to promos, commercials and brand based documentary work. With this series of films for Absolut Vodka we had the opportunity to showcase a variety of visual effects in distinctive and bespoke style for each of the four films.

Shot on location in France, Berlin, Sao Paolo and the Tate Modern London, Ryan takes us into the world of four iconic modern artists, exploring their individual crafts.

Visual effects are used throughout in aid of the narrative and as a tool to enhance the environment of the artist. The team took on tasks ranging from sky replacements to wall transitions, from talking CG skeletons to zoetrope subway trains, even bringing to life a series of bespoke illustrations by Raphael Grampa.

Aaron Koblin uses data visualisation and crowdsourcing to produce innovative digital media art. He recently collaborated with Chris Milk and Google to exhibit “This Exquisite Forest” at the Tate Modern. We had the unique task of obscuring the artwork in the museum and opted for an evolving pixelation penning into frames as a nod to Koblin’s own work in digital signals. Graphical elements such as a sound wave and data based motion graphics tracking with a handful of rolling marbles added graphical texture to the film. We used a CGI build to aid transitions through the scenes as the camera passes through the walls and floor.

  • Director Ryan Hope
  • Agency/Client Sid Lee
  • Production Company Sonny