Zelle / About Town
Reknowned for their uniquely humorous visual storytelling, MJZ directors The Perlorian Brothers worked closely with Harrison and the producers at Huge to create the right aesthetic each spot demanded.
Paul Harrison comments, ‘The three spots each had their own bold colorful look, but they had to work together as a campaign. We were very careful how we worked with the overall color palette for each film, giving them their own unique vibe. We aimed for a La La Land level of saturation and color intensity throughout and I feel this was achieved. The end look for the films was in mind during the production process, this made it easier to find the look in the colour room.’
In addition to the color, Freefolk also built a CGI stadium for the “30 spot ‘Tailgating’ with invisible VFX completed across the campaign spots.
- Director The Perlorian Brothers
- Agency/Client Huge
- Production Company MJZ
- Senior Agency Producer Arielle Solc
- Exec Agency Producer Christopher McLellan
- Producer Line Postmyr
- Exec Post Producer Celia Williams
- Post Producer Charlotte Raffi-Lippai
- Colorist Paul Harrison
- Lead Flame Artist Suzanne Dyer
- Edit Mackcut