Current Account Switch Service / Switch Guarantee Guy

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BACS, the not-for-profit organisation behind Direct Debit and the Current Account Switch Service in the UK, is promoting the current account switch guarantee through a new integrated campaign created by Engine. 

The campaign is fronted by the Switch Guarantee Guy, an ultra-smooth character who’s spreading the word that it’s never been easier for UK customers to switch current accounts.

The work incorporates TV, cinema, radio, social media and press activity. A new website has also been launched to provide customers with help and support on how to switch, as well as listing the participating banks and building societies.

Creative work was led by Engine’s customer engagement specialists Partners Andrews Aldridge. 

  • Director Peter Cattaneo
  • Agency/Client Engine
  • Production Company Academy
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  • Agency Producer Katie Knight
  • Producer Juliette Harris
  • Agency Creatives Jenna Thomas
    Bilel Labjaoui
  • Account Team Diane Gracie
    Sam Paiolo
    Celia Taylor
  • Post Producer Cheryl Payne
  • VFX Supervisor Jason Watts
  • Colour Grade Paul Harrison
  • Flame Jason Watts
  • Nuke Hayley Fernandes
    Rob Sheridan
  • Editor Scott Cato @ The Quarry
  • Audio Angel Studios
    Grand Central