Finish becomes Freefolk

Finish and Realise Studio launches under the new name Freefolk ahead of opening a New York office.

When we recently broadened the scope of our offerings with the acquisition of VFX/CGI specialists Realise Studio, we planted our flag into visionary territory. The expansion set off a chain of events which inspired our founders Jason Watts and Justine White to bestow the company with a new name: Freefolk. Our rebranding comes in step with a thrillingly global perspective as we head across the pond to soon open our first New York office, where it became apparent that we could not continue to trade as Finish due to existing trademarks.

The evolution to Freefolk marks an entirely new chapter. Over the past 12 years, the people behind Freefolk – led by Creative Director Jason Watts and Managing Director Justine White, Executive Produer Fi Kilroe, former Realise Studio head Paul Simpson, and award-winning colourist Paul Harrison – have been recognised as the industry’s leading talent for services spanning colour grading, 2D & 3D visual effects, shoot supervision, animation and direction of special projects. The acquisition of Realise Studios in 2016 expanded Freefolk’s creative output to include CGI and VFX in long-form content for TV, feature films & VR, and adding to their already established commercials work.

Growing over multiple locations internationally in addition to diving into its UK home base is a perfect example of the company’s non-conformist attitude put into action. Freefolk will uphold the Finish standard of personalized, bespoke service and high-end quality that has given the London office its current following as it enters into the American market.