Yellow Lines

Our methodology:

The way we would integrate the brackets into each vignette would be to camera track each shot, then place the brackets in 3D space around our characters. The actual proportion (size and depth) of the brackets would probably change for each scenario, allowing us the ability to maximise the branding whilst allowing the scene to breathe.

These brackets would then be given a glass treatment, enabling us to refract the surrounding environment through the glass, integrating them into the picture. A solid yellow version of the brackets would then be added over the top giving us the ability to define how transparent the brackets should be. Again, this may alter slightly for each shot, depending on what felt right.

Finally we would look at environmental light play and focus depth within the shot and add these characteristics to our brackets to further bed the brand into the scenes.

Below are a few stills demonstrating the bracket in a range of scenarios.

Thank you for your time,

Freefolk