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Škoda Enyaq / Making Of

This was a complex project in terms of VFX and Freefolk, led by their Creative Director Jason Watts.

The design of the chamber took inspiration from NASA's vacuum chamber, the largest in the world. Like the NASA chamber, and to match this the VFX team created brushed aluminum panels for the walls to reflect the surrounding light. The goal was to make it modern and sleek to align with both the Skoda brand and the car’s aesthetic.

The VFX team had to create a smooth and elegant transition from the chamber’s interior to the lush, exterior forest environment. To do this, they built an entire CG forest inspired by the live-action scenes of the commercial. The forest was populated with various tree species, shrubs, stumps, twigs, and other assets, along with a CG road to complete the scene.

The car had intricate material properties, including a two-tone base layer with a clear topcoat. The goal was to match the real car’s materials as closely as possible, particularly for one driving shot where we transition from a CG car (viewed from underground) to a live-action plate. Achieving a seamless transition between the two was key to maintaining visual consistency.

  • Director Yukihiro Shoda
    Ian Pons Jewell
  • Agency/Client FCB
  • Production Company Prod Co
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  • Chief Creative Officer Owen Lee
  • Creative Directors Rob Farren
    Ben Perez Usher
  • Managing Partner Jon Pirrie
  • Global Business Director Kelly St Lawrence
  • Account Director Tom Taylor
  • Account Manager Nikita Ghai
  • Director of Production Nikki Chapman
  • Executive Producer Catherine Long / FCB
  • Chief Strategy Officer Ben Jaffe
  • Producer Amy Appleton / Prod Co
  • DOP Octavio Arias
  • Post Production Freefolk
  • Creative Director Jason Watts
  • Executive Producer Fi Kilroe
  • Producer Robyn Guthrie
  • VFX Supervisor Harin Hirani
  • 2D Supervisor Rob Sheridan
  • Flame Andy Copping
  • Colourist Marty McMullan
    Vic Parker
  • CG Jansen McCord
    Fadjr Mehiris
    Reece Weldon
    Matt Fisher
    Gael Bourdieu
  • 2D Leo Meggle
    Cerys Steenhuis
    William Woods
  • Photographer Manuel Nagel
  • Producer Dawn Moretti
  • Editor Ben Campbell / The Quarry
  • Music Jon Rust / Hald Sour
  • Sound Gregory Caron / Jungle

‘The team at Freefolk are some of the best I’ve worked with in the industry, both from a CG and collaboration perspective. Their attention to detail for the creation of the car, vacuum chamber and forest environments was flawless throughout the entire project. It looks even better than we imagined and is testament to their perfect combination of technical skill and creativity.'

Rob Farren, Creative Director, FCB

Škoda Enyaq Full Commercial