I'm A Celebrity ... Get Me Out Of Here / Arctic Antics

The second of seven spots created with fully CG sea and environments. The Freefolk team, headed by their Creative Director, Jason Watts, needed to generate different environment and ocean types to match the various weather conditions they were passing through.

Director, Mike Baldwin was keen to highlight the importance of the VFX, “as this whole project lived or died on the quality of the post, it was essential we found the right post house to take it on board (pun intended). The team at Freefolk delivered above and beyond what anyone expected, leaving Ant and Dec speechless when they saw the final versions.