bet365 / Bar

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Bar is the first of three films in the newest campaign for Bet 365 'No Ordinary App' and this time around the idea was to bring the game to the members so they can enjoy sporting action with the game and players physically manifesting in front of them in miniature form.

Ben Craig had this to say about working with Freefolk on this project: 'Freefolk were an invaluable source of wisdom throughout the creation of these films, investing themselves at a very early stage. Their technical know-how helped design each shot and ultimately shape each spot. Steve and his team's attention to detail and passion for flawless results is ingrained into every frame.'

  • Director Ben Craig
  • Agency/Client Drummond Central
  • Production Company Fond Films
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  • Agency Producer Stephen Drummond
  • Account Director Kevin Lynn
  • Art Director Kevin Lynn
  • Creative Director Stephen Drummond
  • Producer Ray Allan
  • VFX Supervisor Steve Murgatroyd
  • Post Producer Charles Gillett
  • Lead Flame Artist Steve Murgatroyd
  • Flame Artist Andy Copping
  • Colourists Duncan Russell
    Paul Harrison
  • Nuke Artists Kayley Fernandes
    Rob Sheridan
    Milena Girini
    Sarah Breakwell
    Simon-Pierre Puech
    Richard Roberts
    Paul Sullivan
  • 3D Artist Artur Drozdowicz
  • Editor Sally Cooper / Cut+Run