Ocado / Bringing Great Value To The Table

Freefolk created 81 assets for the latest Ocado Campaign ' Bringing Great Value To The Table' , directed by Chris Balmond.

Matt Fisher, 3D lead describes some of the challenges involved in creating the magical ever-extending table and its contents, "We had to create a single table rig that accommodated all the controls we needed from navigating corners, climbing stairs down to fine grain noise and flex. The rig needed to be procedurally generated as the table length varied from shot to shot.

Product placement required us to avoid repetition whilst filling the table with the available assets, doing this for every shot needed a procedural start with manual refinement. All this needed to be integrated into the procedurally generated table rig and inherit/react to motion."