Ocado / Bringing Great Value To The Table

Freefolk created 81 assets for the latest Ocado Campaign ' Bringing Great Value To The Table' , directed by Chris Balmond.

Matt Fisher, 3D lead describes some of the challenges involved in creating the magical ever-extending table and its contents, "We had to create a single table rig that accommodated all the controls we needed from navigating corners, climbing stairs down to fine grain noise and flex. The rig needed to be procedurally generated as the table length varied from shot to shot.

Product placement required us to avoid repetition whilst filling the table with the available assets, doing this for every shot needed a procedural start with manual refinement. All this needed to be integrated into the procedurally generated table rig and inherit/react to motion."

  • Director Chris Balmond
  • Agency/Client St Luke's
  • Production Company Outsider
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  • CCO Al Young
  • CD Julian Vizard
  • Creative Jo Boyle
  • Creative Hannah Talbut
  • Producer Jenny Busby
  • Production Producer John Madsen
  • DOP Will Bex
  • Edit Suzy Davis / Final Cut
  • Post Production Freefolk
  • Grade Holly Greig
  • VFX Shoot Supervisor Jason Watts
  • Producer Laura Ricketts
  • Flame Andy Copping
    James Adamson
  • Nuke Rob Sheridan
    Cam Shanks
  • 3D Lead Harin Hirani
    Matt Fisher
    Fadjr Mehiris
  • 3D Lewys Rhodes
    Nelson Barros
    Kyra Nate-Collen
    Luke Evans
    Daniel Evans
  • Sound Ben Leeves/ Jungle Studios