confused.com / From Confusion to Clarity

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Confusion is king in a world of consumerism with “fake news & a billion views” bombarding the senses in this highly styled film by Karmarama and Somesuch director Aoife McArdle. Creative Director Jason Watts led the team to complete extensive VFX combining a multitude of visual elements.

Filmed on location in Kiev on a retail site that was abandoned mid-construction, Jason Watts and Harin Hirani supervised the shoot on an expansive set. Additional CG modelling of cars, people, buildings and neon signs, VFX enhancement for skies, TV screens, signage, lighting and numerous green screen set extensions feature throughout.

  • Director Aoife McArdle
  • Agency/Client Karmarama
  • Production Company Somesuch
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  • Chief Creative Officer Nik Studzinski
  • Creative Directors Jame Rooke
    Imogen Tazzyman
  • Senior Agency Producer Larissa Miola
  • Assistant Producer Harriet Whittaker
  • Producer James Waters
  • Executive VFX Producer Fi Kilroe
  • Creative Director Jason Watts
  • CG Supervisor Harin Hirani
  • VFX Supervisor Judy Roberts
  • VFX Artists Kayley Fernandes
    Stirling Archibald
    Rob Sheridan
    Liam Barlow
    Claudio Ribiero
  • CG Artists Artur Drozdowicz
    Stephen Murphy
    Jack Enever
    Matteo Sanna
  • 3D Interns Emily Fung
    Elliott Holland-Crouch
  • Grade George K / MPC
  • Edit Dan Sherwen/Final Cut
  • Sound Sam Ashwelll/750MPH