Paddy Power / Loyalty is Dead

Wryly poking fun at his famous backstory in the latest ad for Paddy Power, Rhodri Giggs is announced as the brand's new Rewards Club Ambassador, announcing 'Loyalty is dead'.

Brilliantly scripted by creative agency VCCP Blue, Academy's director Peter Cattaneo expertly navigates the narrative and performance. Grade by Duncan Russell and VFX led by Steve Murgatroyd.

  • Director Peter Cattaneo
  • Agency/Client VCCP Blue
  • Production Company Academy
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  • ECD Mark Orbine
  • Creative Directors Kevin Masters
    Christine Turner
  • Creatives Paul Kocur
    Chris Willis
  • Agency Producer Ben Catford
  • Producer Ellie Fry
  • Editor Nik Hindson / Assembly Rooms
  • Music Supervision Theodore
  • Post Producer Charles Gillett
  • VFX Lead Steve Murgatroyd
  • Colourist Duncan Russell
  • Flame Artist Andy Copping
  • Nuke Artist Rob Sheridan