PG Tips / Rock Solid / Sir Steve McQueen

“It’s not just tea. It’s progress”

The VFX for this spot was the work of Freefolk, led by VFX Supervisor Jason Watts. The team was tasked with compositing the two Ashley Walters into the same environment, allowing our protagonist and his alter ego to interact seamlessly throughout the spot. For the contact shots, like the fist bump, the Director made his performance selects and the VFX team then reverse-engineered the joining performance to work.

Freefolk’s Senior Colourist Marty McMullan graded the spot, working with director Steve McQueen to establish his filmic vision.

  • Director Sir Steve McQueen
  • Agency/Client CALLING
  • Production Company Lammas Park Advertising
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  • Founder & Executive Creative Director Josh Tenser / Calling
  • Founder & Managing Director Rani Patel
  • Creative Saffron Renzullo / Calling
  • Business Director Emma Eimmons / Calling
  • Senior Producer Michelle Kendrick / Calling
  • Production Assistant Haben Ghebre / Calling
  • Design Director George Goldsack / Calling
  • Executive Producer Anna Smith Tenser
  • Senior Producer Bona Orakwue
  • Production Manager Chanel Parkinson
  • Production Coordinator Alice Hayes
  • DOP Rob Hardy
  • 1st AD Mike Elliott
  • Production Designer Luke Hall
  • Art Director Charlie King
  • Art Department Stylist Lotty Sanna
  • Costume Designer Cynthia Lawrence-John
  • Hair Stylist Franklyn Nnamdi-Okwedy
  • Male up Artist Alexis Day
  • Executive Producer Fi Kilroe
  • VFX Producer Cheryl Payne
  • VFX Supervisor Jason Watts
  • Colourist Marty McMullan
  • Lead Flame Vinny David
  • Nuke Compositor Daniel Manning
  • Grade Assist Edward Webb
  • Offline Producer Maggie McDermott / Stitch
  • Editor Peter Sciberras
    Samuel Marr / Stitch
  • Editor Assistant Joseph Bolger / Stitch
  • Audio Post Production String and Tins
  • Creative Director Lawrence Kendrick / String and Tins
  • Producer Ellie Hook / String and Tins
  • Music Ezra Collective
  • Music Supervision Leland Music
  • Music Supervisor Ed Bailie