M&S / Autumn Collection
As summer rolls into autumn, M&S have given everyone a glimpse of their A/W14 collection with a film directed by the renowned Jonas Åkerlund.
RKCR/Y&R created the campaign with a colour-popping grade from Freefolk's award winning Colourist, Paul Harrison, reminding us that you can still ‘wow’ in autumn.
Harrison comments that ‘Jonas and the creatives were looking for a light and beautiful feeling for the ad, quite vibrant yet with soft creamy skin.’
Parading their latest offering in a vast fashion emporium, the models showcase the extent of the high-street giant’s current womenswear offering.
- Director James Akerlund
- Agency/Client Rainey Kelly Campbell Roalfe/Y&R
- Production Company RSA Films
- Producer Scott Horan
- Agency Producer Natalie Hill
- Agency Creatives Pip & Chris
- Post Producer Louise Unwin
- Colour Grading Paul Harrison
