Richmond / Sausages and Chip

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Directors Wilkins & Maguire have teamed up with Saatchi & Saatchi London to create a series of films for Richmond’s new ‘Sausages & Chip’ campaign promoting a different ‘chip’ than the norm.

Sometimes the most important members of the family aren't given a second thought. Especially when they get lost. Richmond Sausages present the toy tracking 'Chip' with its finder app to keep families together.

The campaign launches with the 60 second TVC and supported by online films with the story of four families losing one of their child's toy friend, and the lengths parents will go to in finding them. Families are now given the chance to win one of their toy-finding chips in a special pack of Richmond Sausages.

  • Director Wilkins & Maguire
  • Agency/Client Saatchi & Saatchi
  • Production Company Stink
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  • Producer Lundi Shakleton
  • Agency Producer Lindsey Stopp
  • Executive Creative Director Andy Jex
    Rob Potts
  • Agency Creatives Mike Whiteside
    Ben Robinson
  • VFX Producer Vitorrio Giannini
  • Colour Grading Paul Harrison
  • Flame Steve Mergatroyd
  • Editor David Stevens / The Assembly Rooms
  • Audio John / Factory
  • Chip and App Development Will Millner
    Amy Wright
    Frank Blackwell
    Mike Mackay and Amigo