Cow and Gate / First Foods

It's easy to see how this tasty ad contains all of the best ingredients, mixing VFX artist Judy Roberts and BETC London's creativity together for fantastic results.

Throughout the film we have a step by step guide for the core ingredients, executing split screens for a fun and immersive experience. All of the visuals are also accompanied with impactful text that encompasses the true meaning of each action. All of this combined with a crisp grade from colourist Julien Biard makes for a delectable finish.