O2 / Priority Gift / Behind the Scenes

Show / Hide

Invisible effects are needed on most commercials to some extent, usually for beauty work either on products or (even more taboo to mention!) on people. With puppeteers involved the work increases considerably, to make each shot seamless and the visual effects unnoticeable.

For O2's ad Priority Gift, directors Si&Ad chose to use puppetry rather than CGI to retain the charm of shooting the action in camera. With the amount of puppeteers needed to control the ribbons and gifts, the talent of our 2D artists was paramount to achieving these invisible effects.

  • Directors Si&Ad
  • Agency/Client VCCP
  • Production Company Academy
Show / Hide
  • Post Producer Fi Kilroe
  • Colour Grading Paul Harrison
  • VFX Supervisor Jason Watts
  • Lead Flame Jason Watts
  • Flame Andy Copping
    Ross Macpherson
  • Nuke Kayley Fernandes
    Rob Sheridan
  • Producer Lucy Gossage
  • Agency Producer Larissa Miola
  • Executive Creative Director Darren Bailes
  • Agency Creatives Tom Houser
    Christopher Keating
  • D.O.P Alex Barber

O2 Priority Gift / Full Commercial