O2 / Big Bundles

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The first of two new films for O2 from VCCP is the follow-up to the highly successful Be More Dog campaign.

In the spot directed by Ninian Doff from Pulse films, the cat dreams of taking on the role of the pandered canine who lives in a gold-plated world of ‘dog’. The cat attempts to ‘Be More Dog’ by jumping from the back of a black and gold SUV and furiously digging away at a mound of golden confetti.

The shoot was definitely a challenge for all, as cats can't be made to do what they don't want to do, but thats where our post team excelled.

This spot also has a little something special on the end, a new O2 bubble created by our 3D department.

VCCP’s Head of TV Olly Calverly adds that "we got Freefolk involved in creating a new brand end-frame for O2. Their creative understanding of brands and 3D department are both excellent so they were a logical choice. Freefolk managed the process faultlessly, go-ing above and beyond the required scope of work, always maintaining focus on creating the best possible end product. They delivered a great piece of work that is loved by all. Thanks again to the whole team."

The end device will now appear on all future O2 commercials.

  • Director Ninian Doff
  • Agency/Client VCCP
  • Production Company Pulse Films
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  • Producer Sam Levene
  • Agency Producer Larissa Miola
  • Agency Producer Steven Dodd
    Josh Dando
  • Colour Grading Paul Harrison
  • VFX Supervisor Jason Watts
    Steve Murgatroyd
    Harin Hirani
  • Lead Flame Jason Watts
    Steve Murgatroyd
  • Flame Judy Roberts
    Andy Copping
  • Lead 3D Harin Hirani
  • 3D Alaric Holberton
  • Nuke Kayley Fernandes
    Valentina Bartiromo
  • Post Producer Fi Kilroe
  • DOP Stuart Graham
    Peter James
  • Editor Tim Hardy @ Stitch
  • Audio Grand Central