O2 / Big Bundles

In the spot directed by Ninian Doff from Pulse films, the cat dreams of taking on the role of the pandered canine who lives in a gold-plated world of ‘dog’. The cat attempts to ‘Be More Dog’ by jumping from the back of a black and gold SUV and furiously digging away at a mound of golden confetti.

The shoot was definitely a challenge for all, as cats can't be made to do what they don't want to do, but thats where our post team excelled.

This spot also has a little something special on the end, a new O2 bubble created by our 3D department.

VCCP’s Head of TV Olly Calverly adds that "we got Freefolk involved in creating a new brand end-frame for O2. Their creative understanding of brands and 3D department are both excellent so they were a logical choice. Freefolk managed the process faultlessly, go-ing above and beyond the required scope of work, always maintaining focus on creating the best possible end product. They delivered a great piece of work that is loved by all. Thanks again to the whole team."

The end device will now appear on all future O2 commercials.