Mulberry / Miracle

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And breathe…Christmas ad time! A girl can never have too many bags, especially when this is no ordinary bag and this is no ordinary Christmas ad.

Expertly directed by James Rouse at Outsider we see a couple surrounded by removals boxes in a new home exchanging Christmas gifts. The woman opens hers and pulls out a bright red Mulberry Bayswater bag. She is thrilled, he is chuffed, he’s got it spot on.

The romantic scene then becomes interrupted by a series of ‘shepherds’ entering the open door all appreciating the beauty of the new bag as if it was a newborn prince. The adoration of the bag  becomes so over the top the man starts to become visibly perplexed and tries to tamper the situation by stating the fact that it’s only a bag. He is met with a group stare and ‘you just don’t get it’ laughter.

  • Director James Rouse
  • Agency/Client adam&eveDDB
  • Production Company Outsider
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  • Executive Post Producer Fi Kilroe
  • Post Producer Charles Gillett
  • Colour Grading Paul Harrison
  • Flame Ross Macpherson
  • Producer Benji Howell
  • Agency Producer Panos Louca
  • Creative Director Richard Brim / Ben Tollett
  • Copy Writer Aidan McClure
  • Art Director Laurent Simon
  • Account Director Olivia Chittenden
  • Editor Bill Smedley @ Work
  • Audio Anthony Moore / Neil Johnson @ Factory