PCUK / Coming Of Age

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The awkward Father/Son conversation takes place, but this time the roles are reversed for Prostate Cancer UK 'Men United' campaign by BBH. Graded by Paul Harrison.

Having that first conversation about 'your bits' is not going to be easy for anyone involved, especially for delicate subject matter like the prostate.

The excellent direction by James Rouse at Outsider and clever casting convey just the right amount of embarrassment and directness in equal measure to deliver the script for 'Coming Of Age'.

  • Director James Rouse
  • Agency/Client Prostate Cancer UK
  • Production Company Outsider
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  • Post Producer Charles Gillet
  • Colourist Paul Harrison
  • Lead Flame David Clifon
  • Flame Andy Copping
  • Producer Benji Howell
  • Agency Producers Alen Grebovic
    Michelle Kendrick
  • Creative Directors Raphael Baskin
    Shelly Smoler
  • Agency Creatives Sara Sutherland
    Ash Hamilton
  • Editor Bill Smedley @ Work
  • Audio John Clark
    Tom Joyce @Factory