Optus / Power Of Doing

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Aussie telecoms provider Optus is reinforcing its Stop At Nothing campaign with their latest ad ‘Power of Doing’ featuring athletic superstar Usain Bolt.

The 45 second spot directed by Rattling Stick’s Ivan Bird has Bolt in the fast lane for agency The Works Sydney. 

Promoting the Relentless Series for Optus, the Olympic champion stars in the 'Power of Doing', the first of 3 ads. As a young boy runs through a Jamaican town to watch his hero train, Bolt reminisces, 'As I child I dreamed, but I stopped dreaming and started doing.'

Colourist Paul Harrison graded the film with VFX artists Jason Watts on Flame and Kayley Fernandes on Nuke.

  • Director Ivan Bird
  • Agency/Client The Works
  • Production Company Rattling Stick
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  • Post Production Louise Unwin
  • Colourist Paul Harrison
  • Flame Jason Watts
  • Nuke Kayley Fernandes
  • Producer Polly Lowles
  • Agency Producers Craig Bolles
  • Editor Stitch
  • Audio Wave