Nike / Just Do It Dancer
Out of the recent Nike JDI Russia commercials for TV and cinema came this extended remix of the dancer section. The commercial shows a Russian ballerina and a street dancer, having a 'dance off' in a vast hall with sunlight flooding in from huge windows. Paul Shearer wrote and directed these spots for Nitro.
As the graceful ballerina pirouettes and plies her way around the dance floor topping it off with a grand jete. Her adversary responds with some breakdance action body popping and funky street moves. The two finally reach a happy medium and their routines end in unison. Sweet.
The work completed on the job was primarily beauty work of all locations. Including major composites of the bmx biker and set extensions. And additional 2D and 3D snow composited.
- Director Paul Shearer
- Agency/Client Nitro
- Production Company Great guns
- Producer Laura Gregory
- Agency Proucer Amy Sherwin
- Agency Creatives Paul Shearer
- VFX Supervisor Steve Murgatroyd
-
Flame
Jason Watts
Steve Murgatroyd
Byron Wooffindin - Shake Byron Wooffindin
- Post Producer Justine White
